Consumer Electronics Case Study

Challenge

A consumer electronics company producing top of the line mice, keyboards, audio equipment and other PC gaming peripherals was looking for a fulfillment and returns processing solution to meet its growing sales numbers.  Because it is difficult to project future growth and seasonality, as well as what their eventual size would be, they needed a flexible fulfillment and support services model that would allow them to adjust warehouse capacity and necessary personnel with ease.  This client's management also needed a tracking system and communications structure that would provide them with real-time data, an element that was lacking with their previous 3PL provider.

Action

Suddath Logistics Group / Centra Worldwide presented this growing consumer electronics company with an integrated third party logistics solution providing storage, order fulfillment and returns processing all in one convenient location.  We established a single point of personal contact to facilitate communication and began tracking all orders on a comprehensive real-time, online management reporting system.

Suddath has aided in an inventory reconciliation process that has allowed them to gain visibility and control of their entire product stock without a time delay.  Tracking reports detailing what has been shipped, complete with tracking numbers and pricing, continue to give both the client's international management teams an accurate, detailed, and up-to-date status of their fulfillment, backorders, and returns processes. As the relationship has progressed, Suddath has taken on a number of special projects including detailed product inspection and testing, relabeling, and repackaging, as needed.

Result

Partnering with Suddath has allowed this client to roll out new products and year after year increase their sales volume without having to worry about insufficient warehouse capacity.  They have confidence that they will be able to fill their sales orders when retailer orders suddenly increase.  Our account manager provides a single point of contact for their corporate management so they can communicate effectively with Suddath and get what they need accomplished quickly and efficiently.  Suddath's team has offered flexibility in their system capabilities and reporting techniques to provide all of their management with the information they need to make informed decisions.

As supply chains grow increasingly complex, there is even more pressure to expedite production, minimize customer delivery time periods, and keep North American inventories levels low to cut down on storage costs.  By offering efficient, customized fulfillment and logistics solutions, Suddath makes the just-in-time business model work for our clients in the consumer products industries.